March 26-27- Continue Planning and begin design

Determine what magazine your ad will be published in.
Who is your target audience?  Ages 55 and older?  Teens?  Middle age mothers?

1.  On the back of your printed advertisement, write the name of the magazine you choose to be published in.

2.  Identify and and explain the following:

~ concept  - the comprehensive idea that brings everything together
~form- the elements and principles that you will use in your design
~ content- the essential meaning

3.  Get a blank piece of paper and create a full page color sketch of your "redesign."
Keep in mind the target audience as well as concept, form and content.

*Remember the goal is to take an ad from 1980 or before that you admire.  Take this ad, and redesign it into a contemporary style.  You will use today's style of photography, illustration and typography to achieve this.

March 25- Study advertisements from a previous decade

1. Research vintage advertisements

www.vintageadbrowser.com
www.atticpaper.com



2.  Find 3 examples of a vintage ad.  Post to your blog.

3.  Choose an ad from 1980 or earlier.
      Save design to your network drive and print in black and white

answer the following questions on the back of your print out

1.  what year is your ad from?
2.  what is the design advertising?
3.  what characteristics make the ad look "dated?"

March 23-Monday

Create effects with compound paths
heart parts
divide pathfinder
compound shapes
compound shapes

March 20

link to shear tool
link to offset path
link to convert a stroked path
link to reflect tool
link compound paths

link for files 3-19

Link 3-19-15

Graphic Design Examples of Principles of Design

There are many different lists of the Principles of Design, but we are going to take a look at the following...

Find one Example for each

Balance
Emphasis
Pattern, Rhythm, Repetition, Movement
Proportion
Unity
Variety

Clipping Masks Files

Click Here
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